Competitive intelligence, in motion.

A working gallery of promo, feature-demo and social-ad cuts for HeadsUp — built from the live product and custom-animated. Each cut is a step in the process; the notes under every video show what changed. Newest on top.

Product demoSample data

HeadsUp — Product Demo (Everwork)

The reusable, evergreen demo — a fictional company (Everwork) with a consistent competitor set, so any founder sees themselves. Generic "your competitor just…" opener; every scene fully animated. Same voice, music & SFX.

In this cut

Fictional company + competitors — safe to share anywhere
Chaotic "Heads up." notification opener
Product Hunt proof (623 upvotes) + 3-quote testimonial wall
12 features, every screen animated · ElevenLabs voice + score

1080p · ~68s · fictional demo

Extended cutReal account

HeadsUp — Extended Feature Demo

The same twelve features, but on a real HeadsUp account (live competitors & actual AI recommendations) — an authentic case study. Every screen animated, ElevenLabs voice, custom music & SFX.

In this cut

Same 12-feature build, on a live HeadsUp account
Real competitors + actual AI recommendations
Chaotic opener + testimonial wall

1080p · ~68s · real data

Feature demoVoiced & scored

HeadsUp — Feature Demo

Four key features as benefit-driven close-ups, narrated (ElevenLabs), with a custom music bed and SFX. Dark, on-brand.

Where it started

First ElevenLabs-voiced cut · 4 hero features
Custom music bed + SFX · the dark design system

1080p · ~40s

AnimatedHTML → video

Instant Market Map — animated

The domain types in live, "analyzing" runs, and competitors populate in — rendered frame-by-frame from our own dark UI.

Milestone

The animation-pipeline proof — HTML rendered frame-by-frame
Typed domain → live "analyzing" → results populate

1080p · ~6.5s

PromoConcept test

HeadsUp — Promo Cut (voice test)

Early concept test — the voiceover was generated with Apple's built-in (Samantha) TTS to prove out the format before rebuilding the narration with ElevenLabs.

First attempt

Earliest concept · Apple Samantha onboard voice
Proved the format before switching to ElevenLabs

1080p · ~30s · Apple onboard voice

Vertical reelReels · Stories · TikTok

HeadsUp — Native Reel (9:16)

Built natively vertical — every scene designed full-bleed for the phone, not a 16:9 clip boxed into a frame. Rendered frame-by-frame from our own dark UI, scored with music & SFX on the beats. ~20s: flood → market map → price cut → the move to make → proof → CTA.

In this cut

Full-bleed 1080×1920 — each beat authored for vertical, edge to edge
Same HTML → frame render pipeline as the demos (not a reframe)
Everwork fictional data — safe to run anywhere
Music + SFX scored to the motion · sound-off friendly

1080×1920 · ~20s · native vertical